I am the Social Business Manager at IBM Watson, managing the business unit’s presence across all social platforms. I help drive the success of our products by developing social plans for organic and paid media campaigns on Facebook, Twitter, LinkedIn and Youtube, providing guidance on content strategy, copywriting and more.
Deutsch Social Media
Working alongside a cross-collaborative team of producers, creatives and social media enthusiasts, I helped develop strategy and content for Deutsch social media for 85K+ followers, overseeing conception of stills and videos from ideation to post-production.
Deutsch is a full-service advertising, design and digital agency with a reputation for creating award-winning campaigns for clients like Volkswagen, Dr Pepper, Sherwin Williams, PNC Bank, Taco Bell, Green Giant and Anheuser-Busch.
I wrote copy for all social platform content and for deliverables such as press releases, executive bios, award submissions, newsletters and internal projects. My communications work for employee recognition has landed our incredible people in publications like Business Insider and Adweek.
Griffin Farley’s (BBH) Beautiful Minds Strategy Program
Beautiful Minds is a program seeking to help mold aspiring strategists by equipping them with the necessary knowledge and hands-on experience. Upon selection, I attended a crash course “boot camp” to learn the best practices in strategy from top planners in the industry. Participants split up into teams to tackle a client brief for which they have 24 hours to brainstorm a comprehensive strategy. We developed insights and spec creative for our plan and presented in front of a series of judges the following day.
Client: Be My Eyes
Primary Objective: To increase users in the U.S. 5x in 6 months
Secondary Objective: To increase usage of current users
Outside of my PR and social media work, I am a writer and newsletter manager for Brown Girl Magazine and India.com. These well-recognized brands in the world of the South Asian diaspora grant me a platform to explore my passion in shedding light on important ideas and conflicts within the Bangladeshi, Muslim, immigrant and female demographics. Please see a list of my coverage in the “News” section. I also cover these topics in my personal blog.
Several of my stories have been among the most well-received in our audience of over a million unique readers. My piece covering the suicide of a young Bangladeshi woman in NYC inciting an opportunity to discuss controversial topics in the South Asian community was organically shared by 400+ users on Facebook, and landed in Brown Girl Magazine’s Top Reads of 2016.